Lucasfilm will donate up to $1 Million to UNICEF as part of the #RoarForChange campaign.
To celebrate the upcoming release of Solo: A Star Wars Story, Lucasfilm and Star Wars: Force for Change are teaming up to launch the Roar for Change global challenge.
Fans are encouraged to post videos of themselves giving their best “Chewbacca roar,” and to challenge their friends to do the same.
For every public post, like or share on Facebook, Twitter or Instagram that includes #RoarForChange between May 3–25, 2018, Star Wars: Force for Change will donate $1 to UNICEF USA, up to $1 million.